Dyson has a constant desire to learn, to step into the unknown and try new approaches. Dynamic, cutting-edge technology is behind every machine the company creates, including cordless vacuums, corded vacuums, hair stylers, hair dryers, air purifiers, humidifiers, fans, heaters, lighting, and headphones with air purification; all are engineered to solve everyday real-world problems.

Efficiency is in Dyson's DNA. It was the motivation behind James Dyson's first bagless vacuum cleaner, and it drives every new piece of technology. Research, design and development is done at its engineering centres, where Dyson engineers spend every day finding new ways to make things work better. Innovations such as cyclone technology in vacuum cleaners, the Coanda Effect in hair care and HEPA filtration in air purifiers are just a few examples of exploration and new thinking that has in time become a reality in your home.

Dyson has grown from one man and one idea to a technology company with over 1,000 engineers worldwide, yet the at its core it has always stayed the same: more ideas and more innovation.