Boxing Week

Smeg

SMEG Appliances - Style and Technology for your kitchen

SMEG appliances take centre stage in the heart of the home, a place where you can congregate with family and friends. It brings the perfect fusion of functionality, design, and technology to your kitchen that will provide you with precious and enjoyable moments. Every single SMEG appliance meets the inventive elegance, originality and quality of Italian design without neglecting the various needs of the user. From large appliances such as refrigerator, fridge, oven, freezer to small appliances like toaster, kettle, coffee grinder, stand mixer, coffee and espresso machine, blender, and accessories. The brand fully respects the maximum simplicity of use and intelligent resource management while developing their products. The ability to combine high-technology with style creating products that become truly iconic, is what makes SMEG Group well recognized on an international scale. SMEG's internal design studio has the support of internationally renowned designers and architects that prioritize contemporary living needs while creating. All the essential qualities, including durability, safety, flexible use, energy efficiency and enjoyability, are put into SMEG products. SMEG Style SMEG partnerships with great designers and architects consolidate internal development projects to better interpret tastes and trends and create innovative aesthetic lines, such as 50's Style, Dolce Stil Novo, Classica by Guido Canali Studio, Linea, Sicily my Love by Dolce & Gabbana and more. Discover SMEG collection online at TSC! The 50's Style has colourful small and large appliances with rounded shapes, chrome details, and the most advanced technology for lovers of style and design. This line features special editions like Disney Mickey Mouse, Union Jack, and Sicily is my Love, a remarkable collaboration involving two of the most iconic Italian brands, SMEG and Dolce & Gabbana. The history of SMEG Company SMEG was founded by Vittorio Bertazzoni in Guastalla, a town near Reggio Emilia in northern Italy and is today one of the country's leading home appliance manufacturers. The Bertazzoni family's entrepreneurial history begins way back in the 19th century. Starting out as blacksmiths, the Bertazzonis soon branched out into building cookers. In the second half of the 1950s, SMEG launched one of the first gas cookers with an automatic switch-on function, an oven safety valve and a cooking programmer/timer. In 1963, the laundry and dishwasher range was launched and soon produced a world first in 1970: a 60-centimetre, 14-place-setting dishwasher. The mid-1970s heralded the arrival of the first built-in stovetops and ovens and partnerships with internationally renowned architects and designers. In the 1990s, SMEG added even more products to its various product lines, including sinks, hoods and coloured retro '50s refrigerators, which would soon become iconic items worldwide. SMEG also branched out into other areas, creating new professional divisions handling products for restaurants, as well as instruments for health and medical applications. Today, the company is run by the third generation of Bertazzoni entrepreneurs, but still keeps the memory of its origins alive in its Italian name: Smalterie Metallurgiche Emiliane Guastalla, or the ""Guastalla Emilia Enamel Works.