A Whish Come True
One day, co-founder Aimee Werner needed to shave, but she didn't have her shaving product, so she borrowed her husband's imported foamless shave cream. Although the scent wasn't exactly her cup of tea, she called it the best shave of her life. She wished she could find something that worked well without the masculine smell.
Aimee and her husband set out to create a new line of women's shaving products that work incredibly well and smell delicious. They also wanted to use natural and organic ingredients instead of the harsh, drying chemicals used in most drugstore brands. Countless test shaves later, Aimee's wish became Whish.